what i make
What I make
Logos and marks
Primary logo, variations for tight spaces, and a version that still reads at favicon size, which is where most logos fall apart.
Color and typography systems
A defined palette and type pairing with actual rules, so the next person who makes you a flyer doesn't guess.
Icons and illustration
Custom sets that match your brand instead of stock icons that don't match each other.
Social graphics
Templates sized for each platform that you can reuse without redesigning every time.
Print collateral
Business cards, signage, vehicle graphics, brochures, prepared properly for print, which is a different job than preparing for screen.
why it goes together
Why this goes with the website
When the same person does both, your site and your printed material use the same palette, the same type, and the same logo files. Colors match across screen and print. Nothing needs recreating because someone only has a low-resolution JPEG.
​
When they're done separately, you get a brand that's slightly wrong everywhere and nobody can point at why. The logo on the van is a slightly different blue than the logo on the site. The business card uses a font nobody has the file for. Every new piece of collateral is a small argument about which version is correct.
common failures
Where small business branding usually breaks
The logo only exists as a JPEG
Usually because it came back from someone as an email attachment years ago. It can't be resized, can't go on a dark background, and can't be printed properly. This is the single most common problem I inherit.
Nobody defined the colors
There's a blue everyone agrees on, but no hex code, no print equivalent, and three slightly different versions in circulation.
There's no small version
A logo designed at full width turns to mush as a favicon or a social avatar, which is where most people actually see it.
The website and the print material were designed years apart
They share a name and nothing else.
Fixing these is often a cleanup rather than a rebrand, and it's cheaper than people expect.
ownership
What you get to keep
Source files, exports in every format you'll need (web, print, dark background, small size) and clear guidance on what to use where. If you hire someone else later, they can pick up your files and work.
​
That last part matters more than it sounds. The reason so many businesses are stuck with a JPEG logo is that nobody ever handed them the real files.