Wix SEO: What I Found When I Audited My Own Site
Updated: Sep 15
I run SEO for clients. In August I finally ran a full audit on my own site.
It found 57,300 impressions over three months producing 38 clicks. A 0.066% click-through rate, against a 2–5% norm. My average position was 36 — page four — while every client site I manage sat between 13 and 26.
I'm publishing this because the diagnosis surprised me, and because the mistakes were ones I'd have caught immediately on someone else's site.
The first thing I got wrong
I assumed low CTR meant bad title tags. That's the standard diagnosis and it's what I'd have assumed for a client.
My homepage title was already fine. So was the meta description. The title-tag theory was wrong, and I'd have spent a weekend rewriting things that weren't broken.
What the numbers actually meant
Two things were happening that had nothing to do with CTR.
One query was 37% of my impressions and could never convert. "Web development" generated 20,967 impressions and zero clicks. Look at that search: Wikipedia, coding bootcamps, career-definition pages. It's an informational query. A local agency homepage isn't an eligible result. Those impressions were never going to convert, and they were dragging my average toward zero on their own.
My "position 1" rankings weren't rankings. Search Console showed several queries at position 1.0 with zero clicks. I searched one manually and wasn't on page one at all.
Here's why: Google counts each SERP block — image packs, People Also Ask, Knowledge Panel links — as a position. A citation inside one of those logs an impression at that slot without you ever holding a blue-link rank. Across four terms I had 2,716 impressions at "position 1.0–2.0" and exactly zero clicks. Real position-1 CTR is 25–35%. Zero clicks at that volume isn't a CTR problem — it's evidence those were never real rankings.
If you take one thing from this post: check whether your head-term impressions can convert at all before optimizing for them. Mine couldn't.
The actual problem
Two real causes, and neither was CTR.
My blog was competing against itself
I had 37 posts. Twenty-three were near-duplicates across four topics — six on "Wix coding help," five on "hire a Wix expert," seven on "Wix features," five on "remote Wix consultant."
Fifteen were published on the same day. Two had byte-identical titles at different URLs and had been live for six weeks that way. Two contained sections asking "Is Wix a Chinese Company?" and "Why is Wix Falling?" — on a site whose entire value proposition is Wix expertise.
That's what mass-produced content looks like, and it suppresses the whole domain, not just those pages.
I consolidated 23 posts into 4, with 301 redirects. The post you're reading is one of the four survivors.
My internal links went nowhere
My homepage linked to six URLs. Not one was a blog post or a location page. All five of my city pages had zero internal links pointing at them — reachable only through the XML sitemap. My blog index hid a third of its posts behind a "Load More" button that crawlers don't click.
I'd built genuinely good location page content and then made it invisible.
What this means for your Wix site
Publishing more is not a strategy. Five posts on the same topic don't rank five times better. They split the authority that should sit on one page. If you have multiple posts targeting the same search, consolidate them and redirect.
Wix doesn't auto-redirect blog posts. It creates redirects automatically for regular pages but not blog pages. Change a blog URL without setting one and you lose whatever it had earned.
Check what links to your important pages. Being in the sitemap isn't enough. If nothing on your site links to a page, you've told Google it doesn't matter.
Check your blog feed setting. If yours has "Load More," some of your posts may be invisible to search.
Verify Wix redirects with GET, not HEAD. A HEAD request against a Wix redirect returns 200 with no Location header and looks broken when it's fine. This cost me twenty minutes of unnecessary panic.
The honest part
You could reasonably ask how I sell SEO when my own site ranks on page four.
Fair. The real answer is the cobbler's-children problem — I spend billable hours on client sites and treated my own marketing as something to get to later. It's common, and it's not an excuse.
What would actually be disqualifying is not knowing. I know now, it's fixed or being fixed, and you can watch the results.
If you want this done on your site
I run this same audit for clients: query-level analysis, cannibalization detection, internal link mapping, technical and schema review. You get the findings ranked by what will actually move your numbers, not a 200-page tool export.
Most sites I look at have at least one of the problems above. The blog cannibalization in particular is everywhere right now, because a lot of businesses spent the last two years publishing volume on the assumption that more was better.
Get in touch if you want to know what your own numbers actually say.
