Product catalog
Categories, filters, and search that help shoppers find the right product in a few taps, with product pages that answer their questions before they ask.
E-commerce Websites
Online stores built to sell.
Shopify and e-commerce websites for West Michigan businesses: clean product pages, a checkout that doesn't lose people, and a store that shows up when customers search.
Most small online stores don't fail because of the products. They fail because shoppers can't find them, can't trust them, or give up at checkout.
I design and build stores, mostly on Shopify, around the three moments that matter: getting found, deciding to buy, and checking out.
What's Included
What goes into a store that sells
Secure checkout
A short, trustworthy checkout with the payment options your customers expect. Every extra step loses buyers, so I remove as many as possible.
Shipping, pickup, and taxes
Shipping rates, local pickup and delivery options, and sales tax set up correctly from day one.
Built to rank
Product structured data, clean URLs, fast pages, and category pages written for what people actually search, so your products show up on Google.
A simple dashboard
Add products, change prices, run sales, and see orders without calling anyone, plus support from me whenever you need something bigger.
Connections to your tools
Inventory, accounting, shipping labels, and email marketing, connected where it saves your team time. More on custom dashboards.
How It Works
From first call to first order
We talk about what you sell
Your products, your customers, how you ship or deliver, and what's not working now. If you'd be better served by something simpler, I'll say so.
You see a free mockup
I design your new homepage before you pay anything, so you can judge the direction. Request yours here.
I build the store
Usually on Shopify: products, categories, checkout, shipping, and taxes, on a fixed quote agreed up front.
We test real orders
Test purchases on phones and desktops, so the first real customer has a smooth checkout.
Launch and grow
We go live, you learn the dashboard, and SEO keeps bringing in new shoppers if you want it to.
West Michigan
E-commerce for local businesses
A lot of West Michigan businesses sell both ways: a shop, farm, studio, or showroom that people visit, and online orders from customers who can't. I build stores that support both, with local pickup and delivery alongside shipping, and product pages that also help you rank for local searches.
I work with businesses across Grand Rapids, Lansing, Kalamazoo, and the rest of West Michigan, and with online stores nationwide.
Common Questions
E-commerce website questions
What platform do you build online stores on?
Most of the stores I build are on Shopify. It's reliable, secure, handles payments and taxes well, and gives you an easy dashboard for products and orders. For smaller catalogs, or businesses already on Wix, I also build on Wix Stores.
What can I sell on my website?
Physical products, digital downloads, gift cards, services, and bookings. If you sell it in person, there's almost always a way to sell it online too.
Can you move my existing store over?
Yes. I move products, categories, and customer-facing content to the new store, and set up redirects so the product pages that already rank on Google keep their rankings.
Who adds new products after launch?
Either of us. Most stores are set up so your team can add products, change prices, and run sales from a simple dashboard, and I'm available for anything bigger.
Can my online store connect to my other systems?
Usually, yes. Inventory, accounting, shipping, and email marketing tools can often be connected so you're not rekeying orders. See custom dashboards and CRMs.
How much does an online store cost?
It depends on how many products you have and what the store needs to connect to. Every project gets a fixed quote up front, after you've seen a free mockup of your homepage.
Will my products show up on Google?
Every store launches with product structured data, clean URLs, and fast pages, which is the foundation for ranking. For ongoing growth, see SEO services.
Let's Build It
Let's see what your site
could look like
Tell me about your business and I'll design a free mockup of your homepage. If you love it, we build it. If not, no harm done.
Free mockup · no cost · no commitment