Google Maps
Categories, services, service area, real photos, and weekly posts on your Business Profile.
SEO for Contractors
Get found when homeowners are ready to hire.
SEO for builders, remodelers, and home service companies in West Michigan. Show up on Google Maps and in search for the jobs you want, in the towns you actually serve.
- No contracts, month to month
- One client per trade per market
- Reports on calls, not vanity numbers
+70%Search visibility for Wood Tech in the first six weeks
+45%Clicks from Google
- MapsGoogle Business Profile, where most "near me" calls come from
- PagesOne page per service, written the way homeowners search
- TownsReal service-area pages, never copies with a name swapped
- ReviewsA steady flow of new reviews, with a reply to every one
Why Most Contractors Stay Invisible
It's usually not your work. It's what Google can see.
What I usually find
- One "Services" page trying to rank for everything
- A Google profile with the wrong categories and old photos
- Nothing that tells Google which towns you serve
- A handful of reviews, the newest from last year
- Monthly reports full of numbers, but no calls
What I fix
- A clear page for each service you want more of
- A complete Google profile with real job photos and weekly posts
- Service-area pages for the towns you actually work in
- A simple system for steady new reviews
- Reporting on calls, form fills, and the searches that moved
What's Included
What contractor SEO actually involves
Contractor searches are local, urgent, and mostly on a phone.
Service pages
"Roof replacement" and "roof repair" are different searches from different customers. Each gets its own page.
Town pages
Pages for the towns you serve, each specific to that town. That's how you show up beyond your zip code.
Reviews
Ask at the right moment, reply to every one. Steady, recent reviews are one of the strongest local signals.
Matching listings
Your name, address, and phone consistent on Google, Bing, Apple, Yelp, BBB, and the sites that feed them.
Real reporting
What was done, which searches moved, and how many calls and form fills came in.
Real Results
Who I do this for
Ongoing SEO
Wood Tech
A West Michigan truss manufacturer that supplies builders and contractors. We rebuilt their page titles and service pages, added pages for Grand Rapids and their delivery area, and set up their Google Business Profile properly.
+70%Search visibility in the first six weeks
+45%Clicks from Google, and still climbing
Also on my ongoing SEO roster: Simple Security, a security camera installer serving homes and businesses around Grand Rapids, and Village Custom Interiors, an interiors showroom in Byron Center.
Websites Too
Need the website first?
I've built sites for home builders like RKM Custom Homes and Synergy Custom Homes, painters, HVAC companies, and landscapers. The website and the SEO work best when they're planned together.
See contractor websitesThe Plans
Three plans. Real prices.
Priced openly because you shouldn't have to book a call to find out what something costs.
Foundation
$295 /month
- Google Business Profile management and review monitoring
- Monthly technical audit and fixes
- Rank tracking on your core local keywords
- Monthly report with recommendations
- Small site edits as needed
Right for: established businesses with steady referral flow who need to stay visible, not conquer new ground.
Up to 2 hours. For businesses that need to hold their ground.
Start with FoundationMost Chosen
Growth
$495 /month
Everything in Foundation, plus:
- One new page or substantial content piece each month
- Location page development for the areas you serve
- Citation building and NAP consistency work
- Internal linking and site architecture improvements
- Competitor tracking: what they rank for that you don't
- Quarterly strategy call
Right for: businesses in competitive local markets, or anyone expanding into new service areas.
Up to 4 hours. For businesses ready to gain ground.
Start with GrowthPartner
$995 /month
Everything in Growth, plus:
- Google Ads management alongside organic
- Two content pieces monthly
- Conversion work: landing pages, forms, and what happens after the click
- Priority turnaround
- Monthly strategy call
Right for: businesses where the phone ringing depends on being found, and where a competitor is currently beating you.
Up to 6 hours. For businesses that want to lead their market.
Start with PartnerCommon Questions
Contractor SEO questions
How long does contractor SEO take?
Quick wins, like fixing pages that already sit on page two, can show up in a few weeks. Real growth in calls usually takes three to six months, and it builds from there. Anyone promising page one in 30 days is selling something.
Is Google Maps or my website more important?
For most contractors, both, and they feed each other. The map pack brings the most calls for "near me" searches, and your website is what convinces Google (and customers) that you're the real deal. I work on both.
Do I need a new website first?
Not always. I do SEO on most platforms. If your site is holding you back, I'll tell you, and a contractor website rebuild can be part of the plan.
Will you work with my competitor?
No. One client per trade per market. If you're a roofer in Grand Rapids, I won't take another Grand Rapids roofer while you're a client.
Is there a contract?
No. Plans run month to month, and you can cancel any month. You keep everything produced while you were a client.
Free Homepage Mockup
Find out why you're not showing up.
Tell me about your business and where you want to rank. I'll take a look at your site and Google profile and give you a straight answer on what's holding you back.
- A real design for your business, not a template preview
- Free, with no commitment to build
- A personal reply from me, usually within a day
Rather just call?
616-419-0640