Redesigning the Website for Village Custom Interiors — Formerly Village Flooring

If you've been shopping for flooring, cabinets, or countertops in Byron Center or the greater Grand Rapids area, you've probably heard of Village Custom Interiors. And if you've been around a while, you might remember them by their original name — Village Flooring.

Village Custom Interiors is a flooring, tile, and cabinet showroom located at 860 84th St SW in Byron Center, Michigan, just south of Grand Rapids off US-131. Since 2004, Village Custom Interiors has been the destination for homeowners, builders, remodelers, and designers looking for high-quality remodeling and new construction materials. What started as Village Flooring — a trusted name in carpet, hardwood, and laminate — has grown into Village Custom Interiors, offering a full range of services including cabinetry, countertops, tile design, custom showers, and expert installation.

The rebrand from Village Flooring to Village Custom Interiors reflected the expansion of what the business offers. Village Custom Interiors is no longer just a flooring store. They're a full-service interior design and materials showroom serving West Michigan with dedicated design assistance, materials selection, and unparalleled expert installation. But while the business had evolved beyond Village Flooring, their website hadn't kept up.

That's where Resolution Web Development came in.

The Problem: An Outdated Website on FloorZap

Before working with us, Village Custom Interiors was running their website through FloorZap — a platform built specifically for flooring retailers. While FloorZap served its purpose when the business was still operating as Village Flooring, it had become a limitation as Village Custom Interiors expanded their offerings and grew their brand.

The old Village Custom Interiors website was built on WordPress through the FloorZap system, and it showed its age. The design looked outdated, the site was difficult for the Village Custom Interiors team to manage, and it didn't reflect the full scope of what Village Custom Interiors offers today. When your business has evolved from Village Flooring into a comprehensive custom interiors showroom, your website needs to tell that story.

The team at Village Custom Interiors needed a site that:

• Reflected their evolution from Village Flooring to a full-service interiors company

• Showcased cabinets, countertops, tile, and design services alongside their flooring expertise

• Was easy for their staff to update without relying on the FloorZap platform

• Looked modern and professional — matching the quality of the products and craftsmanship Village Custom Interiors is known for

The Solution: Moving Village Custom Interiors to Wix

We migrated Village Custom Interiors off of their old WordPress/FloorZap setup and onto a fully custom Wix website. This was a ground-up redesign built to represent everything Village Custom Interiors has become — not just what they were back in their Village Flooring days.

A Website That Tells the Full Village Custom Interiors Story

The biggest challenge with the old Village Custom Interiors site was that it still felt like a Village Flooring website. The FloorZap platform was designed for flooring retailers, so the entire structure and layout was centered around flooring products. But Village Custom Interiors offers so much more — cabinetry, countertops, tile design, custom showers, interior design services, and professional installation for all of it.

The new Village Custom Interiors website gives equal weight to every service the company provides. Whether a visitor is looking for luxury vinyl plank, hardwood flooring, quartz countertops, custom kitchen cabinets, or a complete bathroom remodel, the Village Custom Interiors site makes it easy to find exactly what they need.

Showcasing the Village Custom Interiors Showroom

Village Custom Interiors has built one of the most impressive showrooms in the Byron Center area. Walking in, you'll find displays of flooring, tile, cabinets, and countertops that let customers see, touch, and compare materials side by side. That in-person experience is a major selling point for Village Custom Interiors, and we wanted the website to reflect it.

The new site features their showroom prominently, encouraging visitors to stop by and experience the Village Custom Interiors difference for themselves. For homeowners who are just starting to explore their options, the website serves as a preview of what they'll find when they visit Village Custom Interiors in person.

Easy to Manage, Easy to Update

One of the immediate wins for Village Custom Interiors in moving to Wix was the ease of management. The FloorZap platform had limitations on what the Village Custom Interiors team could update on their own. With Wix, the staff at Village Custom Interiors can now manage content, update product information, add project photos, and promote seasonal offers without needing outside help.

For a business as active as Village Custom Interiors — with authorized dealerships from brands like Mohawk, Shaw Floors, Karastan, and Mannington — being able to quickly update the site is essential.

Bridging the Village Flooring and Village Custom Interiors Brands

One of the strategic considerations in this redesign was making sure people who still search for "Village Flooring" can find Village Custom Interiors. The business built a strong reputation as Village Flooring over many years, and plenty of past customers and referral sources still know the company by that name.

We built the Village Custom Interiors website with this in mind, ensuring the site communicates the connection between Village Flooring and Village Custom Interiors clearly. If someone searches for Village Flooring in Byron Center, they should land on the Village Custom Interiors website and immediately understand that this is the same trusted business they remember — just bigger and better.

This is especially important from an SEO perspective. The Village Flooring name still carries search volume and brand recognition, so the new Village Custom Interiors site needed to capture that traffic while establishing the updated brand identity.

Why Wix Was the Right Platform for Village Custom Interiors

Moving Village Custom Interiors from WordPress and FloorZap to Wix gave them several key advantages:

• Freedom from FloorZap — Village Custom Interiors is no longer limited by a platform designed exclusively for flooring retailers. The Wix site is fully custom and built to represent everything Village Custom Interiors offers.

• Simple content management — The Village Custom Interiors team can update the site themselves, keeping product information, showroom details, and promotions current.

• Better performance — The new Village Custom Interiors site loads faster and provides a better experience on both desktop and mobile.

• Stronger SEO foundation — With proper on-page optimization, the Village Custom Interiors site is positioned to rank for the searches that matter — whether someone types in "Village Custom Interiors," "Village Flooring," or searches for flooring and cabinets in Byron Center and Grand Rapids.

• No more WordPress maintenance — Village Custom Interiors doesn't have to worry about plugin updates, security patches, or hosting issues.

Over 20 Years of Trust in Byron Center

Village Custom Interiors has been serving the Byron Center and Grand Rapids community for over 20 years. That kind of longevity speaks volumes. Owned by Darin and Doug DeHaan, Village Custom Interiors is a family business built on trust, quality, and genuine customer care. Their A+ BBB rating and glowing customer reviews reflect the standard Village Custom Interiors holds themselves to on every project.

Whether you knew them as Village Flooring or you've recently discovered Village Custom Interiors, one thing hasn't changed — their commitment to helping West Michigan homeowners and builders create beautiful spaces.

The Result: A Website That Matches the Village Custom Interiors Brand

The new Village Custom Interiors website is a complete reflection of where the business is today. It's modern, it's easy to navigate, and it communicates the full range of services Village Custom Interiors provides — from the flooring expertise they built their reputation on as Village Flooring, to the cabinetry, countertops, tile, and design services that define Village Custom Interiors now.

If you're planning a home project in Byron Center, Grand Rapids, or anywhere in West Michigan, visit Village Custom Interiors at their showroom on 84th Street or check out their new website at villageci.com.

Need a Website That Grows With Your Business?

The Village Custom Interiors project is a great example of what happens when a business outgrows its website. If your company has evolved — new services, a rebrand, a bigger vision — but your site still looks like it did five years ago, we can fix that.

Resolution Web Development specializes in custom Wix websites for businesses in Byron Center, Grand Rapids, West Michigan, and across the country. Contact us today to get started.