Building a New Website for West Michigan Kitchen Studio — A Branch of West Michigan Lumber

If you're a contractor or homeowner in the Grand Rapids area looking for kitchen cabinets, countertops, or bath design, chances are someone has pointed you toward West Michigan Kitchen Studio. And if you've ever bought lumber, decking, windows, or building materials in Byron Center, you already know the name West Michigan Lumber — or as most people around here call them, WML.

West Michigan Kitchen Studio is the dedicated kitchen and bath design arm of West Michigan Lumber, a family-owned, full-line lumber company that has been serving West Michigan contractors and homeowners for years. While West Michigan Lumber (WML) has built its reputation as the go-to alternative to big box stores for building materials, West Michigan Kitchen Studio has carved out its own identity as a premier destination for kitchen and bath design — with showrooms in Byron Center, Grand Rapids, and Ludington.

What sets West Michigan Kitchen Studio apart from other kitchen design companies is their people. The design team at West Michigan Kitchen Studio is made up of industry professionals with diverse backgrounds in interior, kitchen, and bath design. They offer complete design services, project management, and installation assistance — making West Michigan Kitchen Studio a true one-stop shop for anyone planning a kitchen or bathroom project.

When West Michigan Kitchen Studio and West Michigan Lumber came to Resolution Web Development, they needed a website that reflected the quality and expertise their customers experience in person.

The Problem: A WordPress Site That Needed an Upgrade

West Michigan Kitchen Studio had been running their website on WordPress, and like many businesses we work with, the site had become a pain point. It was outdated, difficult to update, and didn't reflect the level of craftsmanship and professionalism that West Michigan Kitchen Studio and WML are known for.

For a company like West Michigan Kitchen Studio with multiple showroom locations, an extensive product catalog, and a design team that prides itself on creating beautiful spaces, the website needed to match that energy. Visitors searching for "West Michigan Kitchen Studio" or "West Michigan Lumber" online were landing on a site that simply didn't do the business justice.

The WML team needed a website that was modern, easy to manage, and capable of showcasing the incredible work West Michigan Kitchen Studio does across all three of their showroom locations.

The Solution: Migrating West Michigan Kitchen Studio to Wix

We migrated the West Michigan Kitchen Studio website from WordPress to Wix, building a completely custom site from the ground up. This wasn't about slapping a new coat of paint on the old site — it was about rethinking how West Michigan Kitchen Studio presents itself online and creating an experience that drives visitors to take action.

A Website That Showcases the West Michigan Kitchen Studio Experience

Anyone who has walked into a West Michigan Kitchen Studio showroom knows the experience is impressive. Their Grand Rapids location alone features 4,000 square feet of beautiful kitchen and bath displays, including a working kitchen with all the bells and whistles. The Byron Center showroom, located right alongside the main West Michigan Lumber (WML) facility on Clyde Park Avenue, offers the same level of quality and inspiration.

We designed the new West Michigan Kitchen Studio website to capture that showroom experience digitally. Visitors can explore what each location offers, browse the types of projects West Michigan Kitchen Studio has completed, and get a feel for the design expertise that WML's kitchen studio team brings to every project.

Built for Easy Management

One of the biggest frustrations the West Michigan Kitchen Studio team had with their old WordPress site was how difficult it was to make updates. With the new Wix site, the team at West Michigan Kitchen Studio and WML can easily update content, add new project photos, promote events like the West Michigan Home and Garden Show, and keep their showroom information current — all without needing a developer.

This was especially important given that West Michigan Kitchen Studio operates three separate locations. Each showroom page needed to be independently manageable so the West Michigan Kitchen Studio team could keep location-specific information accurate and up to date.

Connecting the West Michigan Kitchen Studio and WML Brands

An important aspect of the West Michigan Kitchen Studio redesign was properly representing the relationship between West Michigan Kitchen Studio and West Michigan Lumber. While West Michigan Kitchen Studio has its own identity and brand focused on kitchen and bath design, it's fundamentally connected to WML and the broader range of products and services West Michigan Lumber provides.

We made sure the new site clearly communicates that West Michigan Kitchen Studio is backed by the reliability and reputation of West Michigan Lumber (WML) — a family-owned operation committed to providing contractors and retail customers with an extensive line of products, services, and product knowledge that far exceeds what you'll find at the big box stores.

Whether someone searches for "West Michigan Kitchen Studio," "West Michigan Lumber," or simply "WML," the new website makes the connection clear and positions both brands as the trusted choice in the region.

Why Wix Was the Right Move for West Michigan Kitchen Studio

Moving West Michigan Kitchen Studio from WordPress to Wix gave them immediate advantages:

• Simplified content management — The West Michigan Kitchen Studio team can now update their site without technical headaches, keeping all three showroom pages current and accurate.

• Better performance — The new West Michigan Kitchen Studio site loads faster and provides a smoother browsing experience, which matters when potential customers are comparing options.

• Improved SEO foundation — Wix provides strong built-in SEO tools that help West Michigan Kitchen Studio show up when homeowners and contractors search for kitchen and bath design in the Grand Rapids and West Michigan area.

• No more plugin headaches — West Michigan Kitchen Studio and WML no longer have to deal with the constant plugin updates, security patches, and compatibility issues that come with WordPress.

Serving Local Businesses Like West Michigan Kitchen Studio

Working with West Michigan Kitchen Studio and WML was a natural fit for us. As a Byron Center-based web development company ourselves, we know the West Michigan Kitchen Studio team — and WML — as neighbors. We understand the local market, we know what homeowners and contractors in this area are looking for, and we're invested in seeing local businesses like West Michigan Kitchen Studio succeed online.

The West Michigan Kitchen Studio project is a perfect example of what happens when a business with a great reputation offline gets a website that matches. When someone Googles "West Michigan Kitchen Studio" or "West Michigan Lumber," they now land on a site that instantly communicates professionalism, expertise, and trust.

The Result: A Website Worthy of West Michigan Kitchen Studio and WML

The new West Michigan Kitchen Studio website gives homeowners and contractors everything they need to take the next step. Whether you're exploring kitchen design ideas, looking for cabinet and countertop options, or want to schedule a consultation at one of the three West Michigan Kitchen Studio showroom locations, the site makes it easy and intuitive.

For West Michigan Lumber (WML) customers who may not have known about the kitchen studio, the site also serves as a gateway — introducing the full range of design services that West Michigan Kitchen Studio provides beyond what you might expect from a lumber company.

If you're planning a kitchen or bath project in West Michigan, do yourself a favor and visit West Michigan Kitchen Studio. And if you want to see the website we built for them, head over to wmkitchenstudio.com.

Need a Website That Works as Hard as You Do?

The West Michigan Kitchen Studio project shows what's possible when you pair great design with the right platform. If your business needs a modern website that's easy to manage and actually converts visitors into customers, let's talk.

Resolution Web Development specializes in custom Wix websites for businesses in Byron Center, Grand Rapids, West Michigan, and across the country. Contact us today to get started.