Great Lakes Clear Bra | Website Redesign Case Study

Great Lakes Clear Bra is an XPEL Certified paint protection film shop in Kentwood, Michigan, working out of Aaltech Automotive Service on Broadmoor Ave SE. Owner Mark and his crew install clear bra and paint protection film by hand on everything from daily drivers and work trucks to Teslas, Corvettes, McLarens and motorcoaches, for customers across Grand Rapids and West Michigan.

The work in the bay was excellent. The website wasn't keeping up with it.

The Problem: A Slow Site With No Way to Ask for a Quote

The old Great Lakes Clear Bra website ran on a default WordPress theme and had a rough stretch, including time offline. When we tested it, the problems were easy to see:

It was slow. On a phone it scored 55 out of 100 for performance, and the main image took more than 40 seconds to load on a throttled mobile connection. The homepage weighed over 8 MB.
There was no quote form. The main button on the homepage didn't go anywhere, and the only way to reach the shop online was a chat bubble.
Search basics were missing. No meta descriptions, no structured data, and headings out of order.
The numbers didn't match. Stats on the old site didn't line up with the shop's real Google reviews, which hurts trust with anyone who checks.
The location was confusing. The copy, the address and the blog posts pointed at different towns.

For a shop whose whole business is attention to detail, the website was sending the opposite message.

The Solution: A Fast Website Built Around Getting Quotes

We designed and built a new custom website for Great Lakes Clear Bra from the ground up, styled after the shop itself: a black install bay, bright work lights and the yellow from Mark's brush-script logo and building sign.

Built to turn visitors into quote requests

Every page leads to a simple four-field quote form: name, phone, vehicle and coverage. A tap-to-call button stays on screen on phones, and every request lands in Mark's inbox right away.

Tools that explain PPF in seconds

Most people don't know the difference between a partial front and a full front. The new site has an interactive coverage picker: tap a package and the matching panels light up on a car diagram, with a gloss or matte toggle. There's also a "scratch the panel" demo where visitors scratch a painted panel and watch the scratches heal, just like XPEL's self-healing top coat.

Real photos, real reviews

There are no stock photos on the site. Every image is Mark's own work, from a C8 Corvette and a McLaren to Teslas, Broncos and a Class A motorcoach, and the reviews are real Google reviews from his customers.

Pages for what people actually search

Instead of one generic services page, the site has dedicated pages for XPEL paint protection film, matte Stealth film, RV and motorcoach film, Tesla PPF and truck PPF, plus straight-answer guides on clear bra cost and PPF vs. ceramic coating.

Keeping the rankings he'd already earned

The shop had years of history on Google. Every old page address was redirected to its new home so that history carried over instead of disappearing at launch.

The Results

Speed: mobile performance went from 55 to 97, and the main image loads in about 2 seconds instead of 40+.
Page weight: from over 8 MB to about a quarter of a megabyte.
Accessibility and best practices: 100 out of 100 on both.
Search: within a few weeks of launch, Great Lakes Clear Bra ranked #1 on Google for "clear bra Grand Rapids" and on page one for "paint protection film Grand Rapids".
Leads: quote requests and calls started coming straight from the new form and tap-to-call buttons in the first weeks after launch.

Ongoing SEO

The launch was the starting line. We now handle SEO for Great Lakes Clear Bra month to month: cleaning up and verifying the Google Business Profile after the move, fixing old business listings, adding new pages and guides, and helping Mark collect more Google reviews with a simple QR code card he leaves in each finished car.

If you're in Grand Rapids and want your paint protected, visit greatlakesclearbra.com or stop by the shop inside Aaltech on Broadmoor Ave SE in Kentwood.

Need a Website That Matches the Quality of Your Work?

If you run a detailing or PPF shop, or any business where the work is better than the website, we can help. See our websites for detailing and PPF shops, or request a free mockup and see what your new site could look like before you commit.